After selling the Mobile phone department to the Microsoft, Now Nokia is trying to coming back with all its strength. Searching Software expert, Appointing new technology expert at the same time they are making process of marketing, these all indicate that they are coming back soon in the market.
As the news organization "Reuters" report said, they are trying to make their appearance so solidly then before. They further said, by some mistake in the marketing/business policy Nokia lost their huge world wide market to the company like "Samsung" and "Apple".
In the last of 2013 Nokia sold their total Mobile department to the Microsoft and start the business of Telecom Networking Instrument.
Now, the head of the Executive of Nokia "Rajib Suri" clear the massage about returning to the Mobile business. But they have to wait until the 2016 to use the name Nokia. Because they had the agreement with Microsoft in this regard that they can not use the name Nokia. But their preparation of coming back in the market is going on heavily.
They already have start the process of coming back in the market, Nokia release a computer Tab with the name of "Nokia N1" in the Chainees market. Beside this they released "Virtual Reality Camera" on the regard of rebirth of Nokia. This time Nokia not only giving importance to the Hardware rather they are going forward with the software also. For
Android operating system, they open "Zed launcher" app to manage the content. Hurryness of Nokia is eye catchable in the appointment advertisement. Product development specially, in the Android Engineer appointment linkdomain, there are almost a dozen advertise of them. In the future their target is to produce Android platform based product. Before this, Nokia cut out 70 workers but they change their decision to half of it, so the source of "Royter" say.
Preparation of Nokia
Until now the authority don't make anything clear officially but they are starting their work with a strong team of 600 members. They will work of-course for the mobile phone also with the digital video, health content and new technology with their syllabus.
The market expert comment on Nokia's come back in not normal way, they said the way of Nokia is not going to be so smooth, whereas a company like Apple can put the benefit of 90 percent in their mobile business, in this sense, Nokia has to come in a market where they have give a very rough exam. But Nokia will get an Advancement of its patent. They have expend so much money in the last 20 year or so time, that they are not going lose this in so easy way.
Nokia will have one more big Advantage that the experts of "Alcatel-Lucent" will work for the Nokia. In this year on the month of April Nokia declare to purchase about 1700 billion Dollar telecom equipments.
Nokia authority said, they are not going to make the same mistake as they done in the past. They will run with the flow of technology and trend. Last time they can not make up the themselves with the choice of customers but this time they just want to run like a bullet.
To avoid the risk of phone business Nokia is walking in a different way. They are on the way to search "Brand licence" helping company. They will permit the company who give brand licence to use the Nokia brand. They will use the design, patent of Nokia phone, also produce and market the phone, Nokia just take the royalty.
CEO of Nokia "Rajib Suri" said, Nokia is not going to run in the conventional way. Instead of this, they will sell the brand licence and earn more profit.To make Nokia more beneficial company, recently they have sold the "Heir Map" business.
Market researcher company "Gartner's's" expert "Silvian Fabri" said, Nokia will coming very strongly then ever was.
Competitor of Nokia
Brand licence is nothing new in the technology world. Before this, Europian company "Philips" and "Alcatel" earn huge benefits through the brand selling to the companies Asian countries. But in the market of Smartphone it will be very hard to gain profit from the Chainees company name "Siaomi" and the Indian company name "Micromax" by providing brand licence in the Asia. To produce agreement basis phones and development the software then nothing is really hard for the companies to release new phone in the market.
Market researcher organization "CCS Insite's" expert "Ben Wood" said, In the recent future years we are going to a hard competition inside the mobile companies. Now it is very easy gain the complexity of enter in the mobile market. Any company can took his place in the market in this time. Brand value is the key for the side of Nokia. But now it is a matter of debate.
Nokia claim that, Their brand is familiar with more than 400 crore people in the all over the world. But at the same time, market researching organization "Interbrand" quotes, there was a time when Nokia was in the top 5 of all the popular Mobile brands, but now it is very hard to give it place in the top 100.
Former CEO of Nokia "Anshi Vanjoki" said, this going to be so easy for Nokia to re-enter in the market. He further said, A brand that absent from the market for along time, it does matter whether the brand is famous or not, the customer will for get the name. If the brand have some fans or some new customer can attract to it, then hopefully it can run in the market.
As a matter of fact, Nokia was a heavy popular mobile in the whole world in the time of starting of mobile phones. So, we can hope in the Smartphone market of huge competition they can come back with their best to the market that it never was in the past and they win the heart of the old and new customers.
